Retailer David Jones has launched a fundraising campaign with former AFL footballer Adam Goodes to increase awareness of the Indigenous literacy gap and raise money for the Australian Literacy and Numeracy Foundation (ALNF).

David Jones is donating 10% of each book purchased from 22-29 May to ALNF, with the money to fund an Indigenous literacy program. The retailer has also collaborated with the Byron Bay Cookie Company to produce a charity biscuit that will be available at every David Jones point-of-sale, with two dollars from each sale going to ALNF.

The campaign is also being promoted on the David Jones website.

In a statement, Adam Goodes said: ‘Being able to read and write is a basic human right, and yet Aboriginal and Torres Strait Islander children are three times less likely to meet the national minimum literacy and numeracy standards. ALNF educates the teachers and aunties, enabling the community to help itself, and in doing so, enables generations of our children to write their own bright future.’

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