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Facebook, Instagram and Twitter have exploded on the social media scene. Many industries depend heavily on these applications to share their products, updates, and messages to their customers. No matter what type of audience you want to reach, there is always a different category of customers for each social network.

As a writer, promoting your latest book is just the same as Nike promoting their latest footwear. You need to know and understand your audience – Where do they normally lurk? What catches their attention? By strategically choosing the correct social media platform, you can share your latest work to the correct audience.

We live in a border-less world. Your audience wants to know you personally. They want to interact with you. Gone are the days where idols are admired from a far. Many celebrities use social media to share their daily lives with their audience. They want to know who is the person that wrote their favourite book. For example, what does their favourite author do in their spare time? What kind of personality does the author have? Favourite animal: Kittens or Puppies? By establishing a personal connection with your audience, you can build a strong relationship with them and in turn, gain valued loyalty from that audience.

After all, your main audience will be your main customers, and using social media can assist in selling yourself to them. Convince them of your personality and your beliefs. When your audiences feel that they can relate to you, it will naturally draw them to your books. They will want to read inside the mind of the person that they know.

In the end, understanding the key differences between social platforms and utilizing those networks can help you to broadcast yourself to your audience. Remember, your audience doesn’t want to read a book written by a stranger, they want to read a book written by you.

Want more tips on how you can brand yourself as an author? Check out our event “Love Your Brand: Marketing Yourself As an Author” with Kylie Fennell by clicking here.

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