November 22


10:00 am - 04:00 pm

Event Category:

Upcoming Events

Click to Register:

Queensland Writers Centre


Room 1B

State Library of Queensland Stanley Place, South Brisbane, QLD 4101

South Brisbane, QLD, AU, 4101


with Liss Caldwell

Make your work standout and achieve greater engagement with your work using the powerful marketing tools you’ll learn in this workshop.

Author branding and digital marketing is an essential requirement for today’s genre author. At crunch time, it’s what can make the decision between two manuscripts seeking publication, two books on the shelf or two books online.

Learn how to create and develop a strong, memorable author brand, increase brand imprint, which platforms and marketing to use, and how to expand reach and engage your readers to create an active tribe.

This workshop will teach you how to use SEO, keywords, hashtags and algorithms to reach, engage and grow your audience.

Her 2019 UK speaking tour on Author Branding, Structural Editing and Digital Marketing delivered as one day experiential seminars sold out in twenty-four hours in London, Manchester and Edinburgh.

Lunch provided.

About Liss:

Liss is an author, editor and facilitator with 26 years in the publishing and digital marketing industries. She writes contemporary social novels for children, YA and adults and Non Fiction books on author branding, digital marketing for authors and structural editing.

Liss facilitates writers to authors to authorpreneurs to, “Ink your story. Share your book.” and navigate your best pathway to publishing. 


Are there ID or minimum age requirements to enter the event?

Unless otherwise stated, Queensland Writers Centre workshops and events are suitable for participants aged 16 years and over. If you are under 18 years of age, please check with us for suitability before purchasing a ticket. 

Membership will be confirmed on arrival, in the event it isn’t current, membership will need to be arranged.

What are my transport/parking options for getting to and from the event?

Information on getting to the State Library of Queensland can be found here.

What can I bring into the event?

You can bring either pen and paper or a laptop along with you to write with. If you do bring a laptop, please remember to bring a power adaptor if necessary. 

How can I contact the organiser with any questions?

You can contact us by phone on 07 3842 9922 or email us at

What’s the refund policy?

If Queensland Writers Centre cancels an event, we will try to reschedule it for a later date. If we cannot reschedule the event, or if you are unable to attend on the amended date, your payment will be refunded in full.
Except in special circumstances, if you cancel a booking for, or are unable to attend an event, workshop, seminar, or course, Queensland Writers Centre cannot provide a refund. You can contact us to discuss your situation on 07 3842 9922 or email us at

Terms and Conditions

All information is correct at the time of publication. We reserve the right to make changes to the advertised program information (including course content and tutors), but if this occurs, we will try to provide as much notice as possible.
We expect that all participants will behave respectfully and professionally towards their tutor and fellow students. We reserve the right to remove anyone who behaves in an aggressive or disruptive manner. If a participant is asked to leave the class on this basis, we will not offer a refund.
We cannot accept responsibility for any loss, damage or expense sustained by students as a result of an event or circumstance whether arising from natural cause, human agency or beyond our control otherwise.

GenreCon 2019-specific Terms & Conditions can be found here.


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