Promote my writing
Marketing is a huge part of being a successful writer. More and more publishers are interested in writers who come with an established platform, a network or an existing audience. The same techniques apply if you are self-publishing.
Have a product
It won’t matter how successful your campaign is if you don’t have a product to sell. Certainly, you can begin to promote your book in the lead up to the release, but if you are focusing all your attention on your promotion strategy, you may never find the time to finish the book.
Have a brand
Your brand sets you apart from other writers working in the same genre. Your brand should be unique, and it should be authentic, relating to the work you are doing, the subject of your book, or to you as a writer.
Numerous social media networks exist, but your brand will be stronger if you choose one or two and build strong connections rather than having a vague presence on all of them. Among writers Twitter and Facebook are the most popular, but chose the network that you are most comfortable with. As a general guideline, 90% of your content should relate to outside sources (reviews, essays, commentary), and 10% should be your sales pitch.
Marketing can be a consuming and overwhelming process. To take control of the process, and ensure a balance of time spent on marketing your book and on actually writing, devise a realistic plan and try to stick to it.
Organise a book launch
You’ve made it. You’re ready to introduce your book to the world. The copies have arrived still warm from the printer. Before the invitations are sent, the publicity is spread and you begin rehearsing your speech for the people who will come along to meet you and buy your book, first decide what kind of launch you want and how to make it the best it can be for your book.
In traditional publishing the book launch will be organised by your publisher or publicist. You’re welcome to discuss with the Sales & Marketing department their vision for promoting your book, and work with them to actively create the launch. Depending on your profile, readership and writing genre, your launch might be linked to a convention, a writers’ festival or other literary event. You might not secure a book-tour on your first book, but a good launch is worth arranging.
If you’ve self-published and organising the launch is up to you, you will need to consider the following things:
- Audience – who you’d like to invite, who could introduce you
- Venue – e.g. bookshop / library / commercial venue
- Book sales
- Promotion – e.g. local papers or radio stations, social media, other networks
- The launch – e.g. speech, excerpt, mingling time