The Queensland Writers Centre is pleased to announce two new corporate writing workshops run by award-winning editor, journalist, and corporate communications consultant Cameron Pegg – Speechwriting and Effective Media Release Writing.

These hands on workshops will be held in Brisbane on Tuesday 10 October and Thursday 12 October. Each workshop will run for 3 hours and provide for individual coaching and feedback.

There are substantial discounts for individuals who register for both courses and organisations that send three delegates or more to either course.  Please contact us on 07-3842 9922 or email us if you would like to book multiple tickets.

 

Speechwriting Workshop

Speechwriting is the art of conveying a message through speech to an audience – to inform, to explain or to persuade. It is highly distinct from other forms of literary or formal writing. This workshop is designed to provide you with the tools to structure and write speeches that resonate with audiences and effectively convey your message.

You will learn how to:

  • Find your ‘voice’ as a speechwriter
  • Understand and deliver on a brief
  • Structure a successful speech
  • Write to be heard, not read
  • Incorporate humour appropriately

When 9.30am – 12.30pm, Tuesday 10 October
Where Meeting Room 1.B, State Library of Queensland

Eventbrite - Speechwriting Workshop with Cameron Pegg

 

Writing media releases to get results

The Media Release is one of our most familiar marketing tools; however, in today’s 24-hour news cycle writing a media release that will achieve results can be challenging. In this hands-on workshop, you will develop your skills to ensure you get the best possible results through effective writing, use of multimedia and strategic distribution.

You will learn how to:

  • Think (and write) like a journalist
  • Replace jargon and corporate speak with direct, impactful language
  • Work with the modern media cycle, not against it
  • Incorporate multimedia elements as part of your pitch
  • Optimise your media release distribution strategy

When 2-5pm, Thursday 12 October
Where Meeting Room 1.B, State Library of Queensland

Eventbrite - Writing Media Releases to get results - with Cameron Pegg

 

About Cameron Pegg

Cameron has worked for the past decade in corporate communications and engagement as an adviser, media relations lead, and senior editor. He is also a feature writer for The Australian, an editorial board member for the Journal of Educational Advancement and Marketing and was a finalist in this year’s Queensland Clarion Awards.

Cameron is an experienced presenter and workshop leader, and regularly speaks at conferences around the world as well as presenting international webinars on best practice publications and digital communications. He has taught courses in journalism, communications, and creative non-fiction to Masters level at the University of Queensland.

 

 

 

There are substantial discounts for individuals who register for both courses and organisations that send three delegates or more to either course.  Please contact us on 07-3842 9922 or email us if you would like to book multiple tickets.